How to use customer groups
When it comes to enhancing customer engagement, personalized experiences are the name of the game. Bespokely makes it simple to tailor itineraries and content to specific customer segments by using Audiences.
Whether you're catering to couples, families, or any other unique audience, this powerful feature helps you deliver exactly what your customers need, when they need it.
Whether you're catering to couples, families, or any other unique audience, this powerful feature helps you deliver exactly what your customers need, when they need it.
Why use Audiences?
Working with customer groups allows you to:
- Target specific audiences with curated content.
- Personalize experiences to increase customer satisfaction and loyalty.
- Save time by organizing your content into reusable templates.
- Target specific audiences with curated content.
- Personalize experiences to increase customer satisfaction and loyalty.
- Save time by organizing your content into reusable templates.
Getting Started with Audiences on Bespokely
Here’s a step-by-step guide to setting up and using Audiences:
1. Access the Audiences tab
Navigate to the Audience section under your dashboard.
2. Create a new Audience
Click the Add Audience button and define the segment you want to target. Examples include:
- Couples: Ideal for creating romantic itineraries, dining guides, or exclusive offers for two.
- Families: Highlight kid-friendly attractions, group activities, or family meal packages.
When setting up your group, you have two powerful sub-features to tailor access and visibility:
Public Access vs. Restricted Access:
- Public Access: Content is openly available to anyone using your app or accessing your portal. This is great for widely shared guides, itineraries, or promotional materials. You can make the group and its content visible in your app's menu, so customers can explore it directly.
- Restricted Access: Protect content with a password to limit visibility to specific customers. Ideal for exclusive offers or private itineraries designed for VIPs or event participants.
3. Design tailored content
For each group, you can:
- Create a personalized landing page
- Add itineraries with custom maps and stops tailored to their interests.
- Include interactive features like forms for feedback, RSVPs, or activity bookings.
4. Assign content to an Audience
After designing the content, assign it to the appropriate customer group. This ensures only the intended audience sees the personalized experience when they access your portal.
5. Promote your Audiences
Share unique links or QR codes with your customers to access the specific content designed for their group. You can also market these groups directly through your social media, email campaigns, or printed materials.
1. Access the Audiences tab
Navigate to the Audience section under your dashboard.
2. Create a new Audience
Click the Add Audience button and define the segment you want to target. Examples include:
- Couples: Ideal for creating romantic itineraries, dining guides, or exclusive offers for two.
- Families: Highlight kid-friendly attractions, group activities, or family meal packages.
When setting up your group, you have two powerful sub-features to tailor access and visibility:
Public Access vs. Restricted Access:
- Public Access: Content is openly available to anyone using your app or accessing your portal. This is great for widely shared guides, itineraries, or promotional materials. You can make the group and its content visible in your app's menu, so customers can explore it directly.
- Restricted Access: Protect content with a password to limit visibility to specific customers. Ideal for exclusive offers or private itineraries designed for VIPs or event participants.
3. Design tailored content
For each group, you can:
- Create a personalized landing page
- Add itineraries with custom maps and stops tailored to their interests.
- Include interactive features like forms for feedback, RSVPs, or activity bookings.
4. Assign content to an Audience
After designing the content, assign it to the appropriate customer group. This ensures only the intended audience sees the personalized experience when they access your portal.
5. Promote your Audiences
Share unique links or QR codes with your customers to access the specific content designed for their group. You can also market these groups directly through your social media, email campaigns, or printed materials.
Navigate to the Audience section under your dashboard.
Click the Add Audience button and define the segment you want to target. Examples include:
- Couples: Ideal for creating romantic itineraries, dining guides, or exclusive offers for two.
- Families: Highlight kid-friendly attractions, group activities, or family meal packages.
When setting up your group, you have two powerful sub-features to tailor access and visibility:
Public Access vs. Restricted Access:
- Public Access: Content is openly available to anyone using your app or accessing your portal. This is great for widely shared guides, itineraries, or promotional materials. You can make the group and its content visible in your app's menu, so customers can explore it directly.
- Restricted Access: Protect content with a password to limit visibility to specific customers. Ideal for exclusive offers or private itineraries designed for VIPs or event participants.
3. Design tailored content
For each group, you can:- Create a personalized landing page
- Add itineraries with custom maps and stops tailored to their interests.
- Include interactive features like forms for feedback, RSVPs, or activity bookings.
4. Assign content to an Audience
After designing the content, assign it to the appropriate customer group. This ensures only the intended audience sees the personalized experience when they access your portal.
5. Promote your Audiences
Share unique links or QR codes with your customers to access the specific content designed for their group. You can also market these groups directly through your social media, email campaigns, or printed materials.